Building a companion website for Quran readers.

Introduction
LearnQuranWords.com is a free, no sign-up required web tool designed to help users learn the 600 most common/essential words in the Quran. These words reportedly make up around 80% of the Quranic text, allowing readers to understand the Quran more deeply by building core Arabic vocabulary.
Why this project?
Seeing multiple ads on Instagram on the topic "learn Quran through 600 words" made me realize and validate that there's demand for this approach by people who want to learn to understand the Quran.
Validating the demand
Using Google trends, I validated the demand for this by searching for the terms "Learn Quran" and "Quran Words" to see the interest over time for the past 5 years.

Also, I found this e-book for sale ranked high on Google search for the term "600 words of the Quran". Seeing 2.7K reviews, for a paid download (₹299/-) proves that people are willing to pay money for learning to read the Quran by learning the most repeated words.

Market Research
There seems to be these existing competitors for the idea of a free companion to learn to read the Quran
1) Quran 600 Words

Link : https://www.quran600words.com/
This is a free app with structured learning approach including quizzes, flashcards etc. but is not accessible to non apple users.
2) Kalamullah.com

Link : https://www.kalamullah.com/80-percent-of-quranic-words.html
This website offers the 80% words as one of it's website offerings as a downloadable PDF.
User Painpoints
The user is left with only 3 options
1) Buy the e-book or a physical book.
2) Download an app from Apple app store.
3) Download a lengthy free pdf and learn through that.
Proposed Solution
I'm proposing my website,(https://www.learnquranwords.com/) as a starting step and companion in the learning journey of the people who are interested to learn Quran through exploring words, quiz and also a set of confusing pairs.
How did I execute this?


Design decisions






30 Day Post Launch Analysis
GA4 Data shows that there is user spike only when promotion is done. The first spike is when I shared the launch through whatsapp (6/5/2026) and the second one is through product hunt launch (28/5/1016) and corrosponding launch post on X.

Micriosoft clarity gave me these metrics..


Dead clicks and Quick backs seem to be present in around 12% of the sessions. My assumption is that these new users came in through my promotion and not through search and hence are looking around and performing experimental clicks. Once I get a steady flow of traffic, I can make more sense out of the data.
Continual Improvement Practices
I do these things regularly to ensure my website keeps improving and give the best User experience possible.
1)Accessibility Audit through WAVE (By WebAIM)

2) Lighthouse Audit (PageSpeed Insights)

Conclusion
This is my first complete project that marks my transition from a UI/UX Designer to a Product Designer and builder, providing me a massive upskill through introduction into areas like Coding, Accessibility, SEO, Analytics etc. Thanks for taking the time to read this case study.